COVID-19’s Impact on Employees’ Insurance Preferences
BY DAVID BOTTOMS, REBC, RHU, CLU, CHFCSENIOR VICE PRESIDENT, BENEFITS Published: March 2021 Cobb Business Journal For decades, life insurance sales have been dwindling to the point that, according to a 2020 Limra survey, just over half of American adults reported having a life insurance policy down from 63% in its 2010 survey. Early indications are that COVID-19 may be reversing the tide. Between March and May of 2020, Google search traffic for “life insurance” jumped 50% and, since April 2020, many life insurance companies have reported significantly increased year-over-year policy purchases with the greatest increase in purchases occurring